Deals and Sales in the Printing Industry
Everybody, just anybody, I ask about "Deals" (sales) tells me that it doesn’t convince him, or her, to buy something which they don't need, just because it's in a "deal".
"I am a reasonable consumer and I don't rush to the stores because the retailers want to increase their sales or to get rid of old merchandise" they tell me "Reasonable people are not tempted by such tricks".
And yet – Deals make sales. Maybe because we all love gifts, maybe we all like to take advantage of opportunities, maybe we all want to save money by cutting expenses and buy something that we don't need now but we know we'll be useful later on someday. We still have those genes of "Hunters and gatherers" our ancestors were.
Printing sites are no exceptions. They offer their customers "Deals" in two ways:
1. At the "Home page" of their Internet sites – for potential customers.
2. E-mail messages delivered to "Customers club" members.
Printed materials are classic example for goods which can be stocked for weeks and months and still remain useful when time comes. Business cards, promoting magnets, fliers, stamps, stickers, advertisement postcards, can be purchased when there is a "Deal" concerns one of those items. People who are using printed materials know that it perishable and someday they'll need to reorder it. Why not buying it when it is in a "Deal" and keep it to be used when the old one is gone?
All Printing site tries to establish a "Customers club" and its members know that every week they'll get an E-mail contains the "Deal of the week". The veterans know that there is a sort of cyclicality of offers and they wait for the deal they need. They know it will come and if it doesn't – they contact "Customers service" and ask for it!
Printing sites are proud of their "Customers club" because it members are the best customers one can hope to have: "Returning customers". They are the business anchor - something you can depend on and calculate future income.
Now there are knew rules about garbage mail. Printing sites are obliged to ask the customers permission for sending advertisements over the internet mailing systems. So they add a link, at the bottom of the "Deal of the week" mail, allowing the customer to be disconnected from this service if it's annoying him or her. Very few ask to be disconnected. It shows the need and the popularity of such Deals. There are loyal customers who repeat ordering and they deserve to be kept in the picture of what's going on in the market of promoting printed materials.
Some people say that "Deals" are a scam or faked. They say that if a business site offers you 25% discount it is only when a day before they raised their prices 25% higher. The same goes with offers like Free Business Cards where you don't pay for the product itself but for the shipping only. In these cases, there might be a logo of the printing company at the back side of the business card.
Prices of a printing site items are stored in data bases. Regular and repeating customers can tell if the deals are faked or not. They know what the prices were last week and they know what the prices will be next week and if you'll try to conceive them – you have lost your best customers, your business anchor.
About the Author:MOJO is an internet business company, providing online marketing solutions to projects in various niches like online radio, download torrent and business cards. MOJO is also specializing in internet business management applications
Article Source: ArticlesBase.com - Deals and Sales in the Printing Industry