Bookmark Advertising Need not be Expensive
Bookmark printing is a great advertising tool for your custom bookmarks because they are useful in the sense that people use them. The purpose of a bookmark is to mark your page in a book, right? It is a great advertising tool because it preserves your message for quite some time because of the bookmark's usefulness. Take this for example- custom bookmarks tucked unobtrusively in books suddenly become advertising tools once the reader decides to reopen the book. And it does not stop there. Every time the readers feel like opening her book, she is constantly reminded of your product or service.
Custom bookmarks are also inexpensive marketing tools. From the designing to the bookmark printing, till the time you distribute them, you don't have to shell out a huge amount of money. Want to know why bookmarks are not that costly? Read on.
1. Designing custom bookmarks do not have to be expensive because you can design it yourself. There are a lot of bookmark designs you can choose from. But why copy them when you can surely come up with something more unique or original? The more original, the more your bookmark becomes a collector's item. There are a lot of websites that show bookmark designs. Try looking at them to get that inspiration.
Remember however, that apart from your objective of designing a bookmark that not only looks great, your bookmark also has to have maximum marketing effectiveness. If you are unsure whether your design achieves its purpose of maximum marketing effectiveness, you can always ask the help of a printing company. They would be more than happy to help you with it for a minimal fee.
2. Printing is where a chunk of your money would go into. However, bookmark printing need not be expensive. The trick here is to know the cost if you order in bulk. In printing anything, the more the order, the lesser the cost. So go ahead and shop for the printing cost that fits your budget. Talk to as many printing companies as you can to get the best deal. The key here is patience. Patience normally translates to big savings.
3. Distributing your custom bookmarks does not entail much cost. You can just leave your bookmarks on store countertops. Better yet, slip them inside books or magazines that your target clients normally read.
Bookmarks are definitely great marketing tools. They are inexpensive to produce yet they have the capability to bombard your target audience with your message continuously. A piece of bookmark slipped inside a book will definitely go along way.
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Article Source: ArticlesBase.com - Bookmark Advertising Need not be Expensive